Praxa works with medical device and life sciences companies whose commercial data is scattered across CRMs, claims systems, sales reports, and reimbursement workflows. We aggregate that data across sources and translate it into decisions that move revenue, with a focus on market access and reimbursement strategy.

Founded by Ryan Shelton, former CEO of PhotoniCare. The work product is built by someone who has run a medical device company, made the decisions clients are facing, and built the same kind of insight engine in-house. The result is recommendations that account for what actually happens after the slide deck closes.