Praxa works with medical device and life sciences companies whose commercial data is scattered across CRMs, claims systems, sales reports, and reimbursement workflows. We aggregate that data across sources and translate it into decisions that move revenue, with a focus on market access and reimbursement strategy.

Founded by Ryan Shelton, former medical device CEO and serial operator. The work draws on more than a decade of CEO-level operating experience. He has wrestled with the decisions clients face and built tools to optimize his own businesses before offering the same insights to others. The result is decisions a CEO can lead with.